Over the course of one year, the partnership focused on transforming APD from a company in survival mode into a profitable, scalable design firm. Together with the CEO, we managed a $1.2M budget and scaled operations to 3–4 staging projects per day, achieving volumes up to 5× higher than competitors while sustaining ~30% net margins. The team expanded from 12 to 25 employees, with new department heads appointed to lead operations and embed accountability into daily workflows.

Sales metrics were integrated into team management processes, shifting the culture toward revenue awareness and performance-driven collaboration. At the same time, we worked with leadership to define organizational vision, guide strategic direction, and align sales, design, and operations so every department moved in unison toward company goals. SaaS tools including Asana, Copper, and Zapier were adopted to automate pipeline management, shorten sales cycles, and improve forecasting, giving leadership clearer visibility and control.

The focus on structure, culture, and technology created a company that was no longer reactive but positioned to lead the market.